Subway = captive audience

May 20

Tuesday

Marketing, Observations, Service Innovation

Subway = captive audience

Comments May 20, 2008 – 1:05 pm | Share and Save | Permalink | Print |

As I was sitting on the subway the other day, I realized that the people on the subway are great captive audience. For at least 2 minutes (average of 10 minutes) they have no-where to go, and most likely nothing going on. I have seen dance and performances on subways in the past, but what about product sales, or market surveys, or anything else that benefits from a captive audience. With an average of 30 people a subway car, there is a good potential to inform many people of a new idea concept or idea, just by switching subway cars each stop for the length of ride from beginning of the line to the end. (Not sure how legal this is, soo it may need to be guerrilla style )